OURA

A company that specializes in wearable health technology. Most commonly known for their product: OURA ring, this smart ring is designed to monitor and optimize human performance.

Functions include sleep tracking, activity monitoring, readiness, HR monitoring and respiratory sensing among others.

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OURA is centered around the wearable technology space, focusing on using personalized data to deliver wellness optimization. Competing companies include Fitbit, Apple, Garmin and Whoop among others.

Headquarters: Oulu, Finland.

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