WHOOP vs. OURA: Product Analysis
A little history on WHOOP:
Whoop was created in 2012 with the purpose of making its users more aware of their health and rest. Founder Will Ahmed, created WHOOP while he was a Harvard student and squash athlete in 2012. Insanely enough, he developed the prototype and business plan after reading different medical papers and centering on the importance of rest with different sleep doctors and experts.
Whoop is a fitness tracking bracelet that serves as a constant tracking device that measures activity, performance, sleep, and stress rate among others. Nowadays, some known sponsors and users of WHOOP include: Cristiano Ronaldo, Michael Phelps, and LeBron James.
A little history on OURA ring:
Oura ring is a fitness tracker that was created in 2013 that comes in the presentation of a ring, measuring health metrics and monitoring progress. The OURA ring is focused mainly on both the metrics of health but also places emphasis on women’s health, the smart ring claims to be a holistic approach to health and focuses on delivering the vital and practical recommendation to the user in order to achieve the best performance.
Some of the known sponsors of the brand include: Jennifer Anniston, Gwyneth Paltrow and Pro Athlete Lindsey Von to name a few.
Personal Takeaway:
With time, fitness trackers have become part of the daily life of millions of users. The practicality of constantly being informed of health metrics makes individuals live more consciously about the decisions they make regarding their health and pushes every single person to have more active lifestyles. Personally, I highly recommend the use of a fitness tracker to enhance your life, they really do make a difference. Whether OURA or Whoop depends on your lifestyle, and the metrics that mean the most to you.
If you want to focus on your rest and stress levels, I would say whoop is your best pick.
If you want to focus on your heart health, women’s health and constant fitness goals, oura might be for you.
Take your pick!!
